Dior Sauvage holographic promotion
In september 2015 Dior launched a new fragrance for men Sauvage, its first cologne in 10 years. For its promotion in Zagreb, we created a new media rich experience that exceeds the impact of traditional methods of marketing.
The promotion lasted from September 16 to 27, 2015 and took place at Arena centar, one of the busiest and most crowded shopping malls in Zagreb.The biggest challenge was how to gain maximum attention from visitors and our solution was 3D holographic technology. François Demachy, Dior Perfumer, described the cologne as a strong and unmistakable masculinity, like the image of a man who transcends time and fashion.
With that in mind, we combined technology and innovation with Dior's omnipresent elegance, thus bringing a new dimension to brand promotion. With our 3D animation we accentuated it's raw masculinity and sharp black design, while at the same time enhancing its elegance with minimalistic approach. The product was placed inside of our Dreamoc HD3 Holographic Display which was positioned on a stand, visually branded with Dior's logo for additional standout, and in front of the Douglas perfumery. The animation was also featured with the music from the campaign.
The results were more than expected. We managed to target not only women but also men that were particularly intrigued by the technology. Not only did we captivate the attention of anyone passing by, but during twelve days, this type of promotion aslo raised the sales.
If you are also interested to boost your promotion with 3D Holographic projection technology, don't hesitate to contact us!