Bringing Končar’s Holiday Spirit to Life with
Projection Mapping Location:Lauba, Zagreb
Solution: Logo Projection Mapping
About the Campaign:
For Končar d.d., Holofiction created a signature visual moment for their Christmas party at Lauba in Zagreb. We transformed the company logo — an 11 m wide centerpiece — into a dynamic, story-driven projection that became the evening’s highlight. The concept linked brand identity with seasonal celebration, turning a familiar mark into an immersive spectacle for guests.
The Solution:
Holofiction handled the project end-to-end: concept and storyboard, bespoke visual design, full video production and synchronized audio. The animation was precisely designed to fit the logo’s scale and form, using motion, light, and sound to give the mark presence and theatricality on the Lauba stage. As part of the party program, the mapping punctuated the night with an emotional, memorable moment that engaged attendees and reinforced Končar’s brand in a festive context.
Let’s Create Something Extraordinary Holofiction crafts immersive experiences that unite space, story, and technology to help brands connect with audiences in impactful, authentic ways. Interested in a custom projection moment for your next event? We’ll turn your idea into a vivid visual story.
