Holofan Video Wall Showcases IQOS Product Evolution
Location: Lauba, Zagreb
Solution: Holofan Holographic Video Wall Installation
About the Campaign
Holofiction teamed up with MPG and IQOS to create a striking holographic showcase inside Lauba Gallery in Zagreb. The activation visualized the evolution of IQOS devices by bringing both previous and newest products to life in floating, high-impact 3D visuals — turning product presentation into an immersive, memorable moment for visitors and guests.
The concept connected IQOS’s design heritage with its latest innovations, using holographic display to highlight form, materials, and motion in a way that feels premium and futuristic. The content was crafted to present each device as a sculptural object, while guiding viewers through a clear narrative of product progression and technological refinement.
The Solution
Holofiction produced full CGI animations of IQOS’s previous and newest models, designing motion and camera work optimized for holographic display. We supplied and installed three Holofans to create a contiguous video wall effect, carefully aligning units and content so the visuals floated seamlessly across the installation.
On location at Lauba we handled the complete technical setup — rigging, calibration, and site integration — ensuring crisp, high-contrast holograms that read well in the gallery environment and drew attention without overpowering the space.
Bring Your Vision to Light
Holofiction crafts immersive visual experiences that merge space, story, and technology — helping brands and institutions present products and ideas in ways that feel both innovative and authentic.
