Can a conference 'think' outside the box?

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Visual production & technical support for Mastercard Conference, Dubrovnik Croatia

Our new collaboration with Mastercard is proving that conferences can "think" outside the box, too — they don't need to fit into a conventional conference room setting or already seen scenarios.

Mastercard’s creative management crew was given the key in the hand after months of strategic preparations for an event in one of the most beautiful cities on the Croatian coast — Dubrovnik. The Mastercard MCDS conference’s hottest topics were state-of-the-art tools and techniques for minimising the risk of fraud while continuing to maximise profitability.

Our job was to provide total technical and visual support for the event. When preparing this project, we asked ourselves: How can this conference be a totally unpredictable visual and auditive experience for all the attendees?

"When Media Val agency came to us with the proposal of a collaboration for Mastercard, we decided to step out of the box. We all know what conferences usually look like. Our goal was to create a unique visual experience for all theguests and make the WOW effect. We wanted nothing less but raised eyebrows, astonished faces and the silence that comes with unexpected amazement.”
- Filip Šarić, owner of Holofiction.

To sum up, these are the numbers:

  • 13 PEOPLE.

 “During the making of this conference for our client Mastercard, we needed a technical and visual production partner from the industry of digital multimedia that is up-to-date with the latest trends. We recognised Holofiction as in the Croatian market. Having them on our side was the best decision we could have made.”
- Ema Huskić, sponsorship & special projects manager, communication management consultancy Media Val.

Regarding video production, we went through a whole creative process — from creating the concept to production, form production to placement. 

Check out videos we made: 

  1. What POWERFUL VIDEO PRODUCTION looks like? -  Intro Video #1 
  2. What POWERFUL VIDEO PRODUCTION looks like? -  Intro Video #2 
  3. How to close your event with a IMPRESSIVE VIDEO?  -  Outro Video 

Although videos cannot replicate the atmosphere’s lights, sounds and visual effects completely, we hope this will gave you an idea of what the event looked like!

"It was tense, still fun. It was stressful, still unforgettable. Every day of hectic preparing this event payed off when the final atmosphere of conference said: You got it all under control. Enjoy."
- Igor Crnčić, Managing Partner, Fabula agency





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