Lesaffre: A Fusion of Tradition & Innovation
Location: Zagreb, Croatia
Solution: Table Projection Mapping Experience
About the Campaign:
Holofiction collaborated with Lesaffre, a global leader in fermentation solutions, and Aplauz, a brand communication agency, to create a mesmerizing table projection mapping experience that marked the opening of Lesaffre’s new Bakery Center. The event was held at the Hotel Pullman in Zagreb.
This innovative visual solution transformed an ordinary dining table—beautifully set with real bakery products like fresh bread—into a dynamic storytelling canvas. The goal was to animate and elevate the presentation of these products by weaving them into a rich narrative told through light, projection, and motion.
The experience was designed not just to showcase baking excellence, but to celebrate the cultural and historical heritage of six countries that form the Lesaffre group’s regional presence: Croatia, Bosnia and Herzegovina, Montenegro, Albania, Kosovo, and Macedonia. Through high-detail animations and architectural motifs from each nation, we seamlessly blended regional identity with modern digital artistry.
The Solution:
Table projection mapping is a powerful visual tool for: corporate events, restaurants and hospitality, weddings and exclusive celebrations, among other.
With realistic animations that respond to the physical table setting, this experience captivates audiences and transforms any occasion into an unforgettable visual journey.
Let’s Create Something Extraordinary:
Want to impress your guests and tell your brand’s story in a completely new way? Contact us today, and let’s craft a one-of-a-kind visual experience that blends innovation, culture, and storytelling—beautifully.
