In November 2019, Pepsi introduced a refreshing twist to the Croatian market: Pepsi Lime. Beyond crafting a healthier soda option, the brand aimed to deliver an extraordinary experience. As the campaign's main slogan was 'BREAK THE ROUTINE!', our mission was to create a booth that would introduce the new taste, convey its greatness, and encourage breaking routines and having fun.
Our challenge was to design something innovative, customized, and creatively captivating. We got an idea that seemed complex to us yet had to be user-friendly for our client and its consumers. The digital age offers limitless communication avenues, and we envisioned a booth situated in a bustling shopping center, enriched with an interactive game. A game that literally empowered visitors to break their routines.
Our solution? A tailor-made AR game within the booth. After physically 'breaking the routine' with a hammer, a virtual explosion burst around participants, metaphorically igniting their heads. Recordings were uploaded to our server. While the younger generation was most fascinated, even older visitors couldn't resist breaking free from the norm.
Additionally, we brought the new Pepsi Lime bottle to life using 3D animations on the Holofan.
TECHNOLOGIES AT PLAY:
AR Game: AR seamlessly blends real-time environmental data with visual and auditory elements, creating immersive experiences. Unlike Virtual Reality, which entirely relies on virtual information, AR enhances real-world interactions.
Holofan: Holofan is a cutting-edge solution for crafting captivating 3D video content with holographic effects. The "FAN" aspect refers to its fan-like structure, generating moving 3D visuals directly onto a blade surface.
Now, for tangible results: 1 INTERACTIVE BOOTH. 7 DAYS. 1670 ACTIVATIONS. 1228 VIDEOS BY VISITORS. 293 VIDEO SHARES. 1 THRILLED CLIENT.
“Teaming up with Holofiction was a brilliant choice from the start. We approached them with a creative but loosely defined concept. Months later, we had a fully operational AR video game booth. These professionals know how to handle brand management with ease, offering a positive, relaxed, and smile-filled approach to their work.”
Ana-Marija Kovačević, Brand Manager at Pepsi.