We tried time traveling at the TOKIĆ EXPO event!
The main vision of the Tokić Expo fair this fall at Zagreb fair was to bring all the visitors "Back to the Future". Easy, right? :)
The idea of the event was to make a journey through time. Remind us of the past, allow us to enjoy the present and look into the future! There were showrooms of over 50 suppliers of car parts and accessories for passenger and commercial vehicles and motorcycles, visited by more than 4000 people!
Our job was to create a wow transformation out of the exhibition space trough lightening and attractive on-spot branding visibility. The entire time, we had one main thought: Maybe it’s ‘only a logo’, maybe it’s ‘just a branding’ – but it has to be different, it has to be creative and interesting.
In 2019, there are many available technologies in a field of digital marketing. We used those techniques and combined it with creative minds of our crew.
We created & used :
- VIDEO ANIMATION FOR INTRO SHOW
- PROJECTION MAPPING
- HOLOFANS & LOGO ANIMATION
- LIGHT SHOW EFFECTS
to make an atmosphere, visually enhance the vision of the event and off course, pop the brand out.
WHAT IS 3D PROJECTION MAPPING?
Projection mapping is one of the main trends in digital marketing lately. The technique is used to turn objects, often irregularly shaped, into a display the surface for video projection. The interesting thing is that surface can be in any wanted form.
So, we made a 3D video projection on the sign of Tokić’s well-known trademark - legendary old-school car ‘VW Beetle’.
HOW DOES PROJECTON MAPPING WORK?
By using specialized software, a three-dimensional video animation is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.
“We've bumped on Holofiction by coincidence but in the end we came out as great partners and friends.While organizing our TokićEXPO with theme “Back to the future” we wanted to show our guest how we see the future and Holofiction showed up as perfect match.
Combination of their technologies that we’ve used (Intro show, space mapping, laser show, holographic visuals etc.) on the event made our visitors feel they are literally in the future.I’m more than happy to collaborate with this great team again.”
- Marko Brkljačić, Chief Digital Transformation and Innovation Officer at Tokić Ltd