Check out our captivating video opening show solution created for Tokic's Expo in Zagreb. The event featured showrooms from 50+ suppliers of car parts and accessories, attracting over 4000 attendees, and the main idea was to take visitors on a time-travel journey - evoking the past, embracing the present, and glimpsing the future.
Our solution transformed the exhibition space with dynamic lighting and eye-catching on-site branding into a captivating and innovative experience for the visitors. We've created video animations for the introduction show, 3D projection mapping, light show effects and used holofans for logo presentation with a goal to create unparalled atmosphere.
Projection mapping, a significant trend in digital marketing, allowed us to transform irregular surfaces into dynamic canvases. For instance, we projected a 3D animation onto the classic 'VW Beetle' emblem. Using specialized software, we meticulously mapped three-dimensional video animations to simulate real environments. This software interacted with projectors to seamlessly project images onto diverse surfaces, often synchronized with audio for an immersive narrative.
“We've bumped on Holofiction by coincidence but in the end we came out as great partners and friends.While organizing our TokićEXPO with theme “Back to the future” we wanted to show our guest how we see the future and Holofiction showed up as perfect match. Combination of their technologies that we’ve used (Intro show, space mapping, laser show, holographic visuals etc.) on the event made our visitors feel they are literally in the future.I’m more than happy to collaborate with this great team again.”
- Marko Brkljačić, Chief Digital Transformation and Innovation Officer at Tokić Ltd
