Innovative Marketing

In 2015, Azzedine Alaïa launched his first fragrance, Alaïa for which we created a captivating 3D holographic promotion. Held at Arena Centar, our challenge was to captivate the attention of bypassers amongst the stream of promotional material and shop displays.

To stand out, we harnessed the power of 3D holographic technology, creating a mesmerizing animation that showcased the fragrance bottle in a Dreamoc HD3 Holographic Display, highlighted with Alaïa's logo. The animation presented the graceful silhouette and sculpture of a woman's body, putting emphasis on the charm of the oriental bottle design.

The result? A promotion that left lasting impression, communicating Azzedine Alaïa's vision of timeless beauty.

If you too want to elevate your promotion with the 3D holographic projection technology, don't hesitate to contact us!