Alaia Paris by Azzedine Alaia

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Holographic Promotion For Azzedine Alaïa

In 2015 Azzedine Alaïa entered the world of perfumes and launched his first fragrance Alaïa. For its promotion in Zagreb we created a unique 3D holographic promotion, unleashed the full potential of holographic content marketing and made the magic happen.

The promotion lasted from December 17 to 19, 2015 and took place at Arena centar, one of the busiest and most crowded shopping malls in Zagreb.

The challenge was the same as always when it comes to crowded locations – how to gain maximum attention from passers-by who are constantly bombarded with promotional material and oriented mostly towards shop windows. Our solution was – 3D holographic technology which will command their attention, inspire them and leave a lasting mark.

The product was placed inside of the Dreamoc HD3 Holographic Display in front of the Douglas perfumery. It was positioned on a stand and visually branded with Alaïa's logo for additional standout.

We also created a 3D animation and emphasized the silhouette and sculpture of a woman's body focusing also on the oriental bottle design.

The result was a stunning promotion with lasting impressions and engagement which managed to communicate Azzedine Alaïa's vision of „...dreams of sculptures from antiquity lying at the bottom of the sea for millennia, sculptures of perfect bodies, matched only by the women of today — an ideal and timeless beauty.“

If you are also interested to boost your promotion with 3D Holographic projection technology, don't hesitate to contact us!


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