How to gain and keep the customer's attention

In the last decade, the retail industry is overwhelmed by the abundance of new technology in shops: tablets, TVs, self-made cash registers ... Technology changes and transforms the retail landscape. But since we live at a faster pace in different digitization and abundance of information, we have a shorter range of attention. Recent studies have shown that thanks to the impact of digitized lifestyle on the brain, people today have a shorter focus (8 seconds) of goldfish (9 seconds). Very interesting, is not it?

For this reason, to attract the attention of a potential buyer, you need something you have not met yet, something that will stimulate your interaction and start a creative cognitive experience. Holograms and hologram displays represent, especially in the retail world, a whole new and unexpected experience and are therefore an ideal tool for attracting attention.

In this text, we will go through the underlying principles of winning and retaining customers' attention by using a hologram display. We will analyze why you would like to use hologram marketing, and, most importantly, how to maximize it to keep the potential buyer's attention in the store. But let's go. What is a Hologram Display?

Hologram display with no looking content, we could say, like empty glass showcases. All the technology to achieve the targeted effect is, of course, hidden in the chassis. Most importantly, the product or item can be placed inside the device itself and project the video animation around the same.

By projecting the animation, the device creates a 3D holographic illusion about the actual product and thus breaks the boundaries of the promotional possibilities so far and attracts the attention of the audience. In this way, brands have the opportunity to tell a story about their product, breathe life and play with the imagination of the viewer. Content can be projected with or without the product inside the device, and can be used with images, text, 2D graphics, 3D animations ... It all depends on what story you want to apologize and what you want to achieve through your content.

Hologram displays come in multiple models and sizes, so whether you're creating content for a permanent store at the store, or want to attract, stop, and captivate passers-by at some event, there are occasional sizes and solutions for every need.

Why Use Hologram Marketing Content?

In the world where consumers become increasingly insensitive to classic already-seen advertisements and promotional activities, winning and keeping the attention of potential customers is an extremely important factor. Furthermore, with unstoppable online shopping growth, having a quality strategy to create unforgettable experience within the store itself, is more important than ever. The hologram display operates on five different types of experience that consumers generally rely on. You should pay attention to them when creating content:

Sensitive experience (touch)
Affective experience (feeling)
Creative cognitive experience (the process of thinking)
Physical experience (action)
Experience of Social Identity (Identification with Others)

By attracting attention and realizing interaction with customers directly at the point of sale, the hologram display activates all five experiences. Once a customer's curiosity is awakened, it is more likely that he will investigate and play with the exposed item, and the more time he will spend studying it, the greater the likelihood that he will go out of the store with your product in his hands. Consumers who interact with the product will first decide to buy the same, but potential customers are exposed by traditional methods of presenting products at prominent positions and hanging shelves in the store.

How to create the ideal hologram content?

Think about what you want to say about your brand or product. Will you show a physical product inside the device? You can project an animation without the product and the product. If you choose to animate the product, the animation will be customized to the exposed item, track its contours, and aim to create the illusion of creating, disappearing, moving, and modifying. Do you want to demonstrate how something in essence works? By creating content through video animation, the possibilities are innumerable: from demonstrating the composition of the product itself and its application, to the presentation of the production process.

For whatever you choose, be creative and think about everything in detail.

Key Points You Must Remember:

Bright and vibrant colors and dynamic movements will help attract passers-by, while static or slow animation can result in those who notice you soon lose interest and interest. Often changing the scene or animation and using quick and short effects. Do not give them a reason to turn their eyes, dictate their attention to an unexpectedly surprising brain and will remain sticky to the screen. Play it. Break logic and surprise them by adding elements of surprise to your story. This will extend the range of attention and extend the time of study 

promotional content. See how we achieved the full potential of hologram promotion for Alaïa Paris by Azzedine Alaïa. See the project and video here. If you would like to implement hologram technology in your future promotional activities, please let us know!

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