2020 Digital marketing trends

News

Marketing trends that we can no longer ignore

Advertisements as we know them, 2D billboards, and boring supermarket shelves with discount labels will slowly start being replaced by the power of the one thing we can't bypass - digitalization.

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In the last decade, the full impact of digitalization in all parts of life, including the marketing industry, has been evident.

As it is, the Croatian market responds to this almost banal and logical transformation as an echo – with delay, copycat, and… 'wannabe' examples.

Although financially realistic, visually powerful, and contextually logical, these options have until recently been something only 'those big players' had access to (especially in Croatia). Only a few years ago, it became apparent that more and more Croatian brands were using digitalization opportunities in their marketing.

Right from the start, we would like to congratulate our partner Jamnica, who, along with a few more brave brands, has finally spiced up product representation in boring supermarkets.

The field of options in the 'upgrade' of retail shelf branding, the visual impression of events, pop-up promo installations, and a completely different presentation of products with the spice of digital technologies seems to be growing year by year.

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As we enter 2020, we can proudly say that we have something to offer here. And at an enviable level.
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The possibilities for using digital technologies in marketing are almost limitless at the moment we are in:

From the amazing option of projecting married animation to any shape/surface = 3D MAPPING, to create an image with the eye of elusive rotation 'fan' = HOLOFAN, to projecting the image 'into space' with the mirroring technique = HOLOGRAM,

- we enter the playable field and use these digital desserts as a perfect complement to the already powerful ideas of differentiation and visibility.

Holograms, perhaps the most commonly used technology in product presentation or on-site visibility, appear in forms such as HOLOGRAM DISPLAY, T-BOX (hologram inside a specially designed box whose glass on the box is actually a transparent LCD screen), and HOLOFAN.

The hologram solution is most commonly used when presenting new products at the point of sale/presentation or logo at events, offices, conferences, etc. After the client communicates the intention, our team suggests the device and develops a unique solution - most often 100% custom-made. In one-time events, brands also use the option of borrowing devices like holofans and LCD totems. 

On the other hand, we have projection mapping, a technology whereby the desired content, animated to the highest aesthetic standards in accordance with the brand, can be projected from large kilometers of buildings and streets - 3D PROJECTION MAPPING to small forms as Plexiglas shapes in shops and supermarkets - DIGITAL WOBBLER. Also, it can be used as a brand visibility and atmosphere maker for any event. 

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Today, for example, social networks are meant as a marketing tool. There has been no mention of that context recently... just like these. These may still be a bit of an SF feature of presenting, creating ambiance, and experiencing and working on-site visibility -to become a logical and indispensable option for every store, event, promotional activation, etc.

One of the more interesting options is the implementation of AR technology (Augmented reality = real-time events/movements (eg, you dance in front of the camera) and contextually branded backgrounds (e.g., you are on the beach). Mostly used to entertain and activate visitors / potential customers, applications like this add a specific call to engagement with the visitor and communicate the brand unobtrusively.

 

 

Solutions Used:

CGI Video Production CGI Video Production
CGI Video Production

Unlock the full potential of your marketing and branding strategy by harnessing the power of video animation. Our team specializes in crafting stunning logo & video animations, VFX, motion graphics, and info-graphics that captivate audiences and leave a lasting impact.

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App Development App Development
App Development

Rely on our expertise in custom software, web, and mobile app development. We tailor development practices to suit your unique business needs. Let us create the perfect solution for you!

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Holofan Holofan
Holofan

Holofan is not just a fan but a cutting-edge solution for creating unique 3D video content with holographic effects. Our holographic fans project your story directly onto the blade surface. Once you see it - you'll surely remember it.

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Holographic Display Holographic Display
Holographic Display

Our Holographic display creates the captivating 3D illusion of your product, sets it in motion, and makes it stand out in a crowd. Elevate your brand and effortlessly capture the attention of your audience at product launches, exhibitions, fairs, receptions, or any point of sale!

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Creative Concepts Creative Concepts
Creative Concepts

Stay ahead with unique design solutions! Our services include corporate & internal visual identity, digital & graphic materials, web & apps, 3D modeling, and product design.

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3D Mapping 3D Mapping
3D Mapping

Amaze the crowd. 3D Projection Mapping is the perfect high-impact tool for events, advertising, branding, product launches, and trade show presentations.

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Holofridge Holofridge
Holofridge

This is the coolest cooler of them all! With a built-in transparent LCD and unique technology, Holofridge is far away from the competition. The result is superb picture quality and stunning transparency. Check it out!

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T-Box T-Box
T-Box

Highlighting key features through full-HD or 4K content and at the same time presenting the physical product itself - that's what it's all about. Transparent LCD is the perfect solution for point-of-sale and exhibition stands. Creative possibilities are endless.

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Interactive Installations Interactive Installations
Interactive Installations

Engaging people during the event is not an easy task, right? Well, our interactive video booths can do that for you! They are fully customized, easy to use, create fantastic user experience, and are available for both on-site and virtual events.

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Digital Wobbler Digital Wobbler
Digital Wobbler

All shelves and displays in retail are more or less the same, right? We present you with a Digital Wobbler – a device that uses the latest LED technology to project any wanted animation on a plexiglas silhouette, bringing out the WOW effect.

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LED Screen LED Screen
LED Screen

Discover the power of our LED screens for all your needs, whether for purchase or rental. From small retail stores to grand outdoor formats, our displays deliver premium picture quality and exceptional performance in any setting.

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Stage Equipment Stage Equipment
Stage Equipment

A variety of stage solutions and tools will make your event special. Whether it's a conference, award ceremony, or expo, we have everything you need to elevate your event. Projectors, laser shows, led screens, stages, light, and sound equipment are the way to go.

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